In our latest two blogs, Rod and Tony discuss the importance of brand design in today’s world.
Tony delves into his childhood and reflects on the impact made by one of the world’s most recognised brands, KFC, and the role design played in getting them there; to questioning the effect businesses have on their brand when setting up internal ‘design’ hubs. Read Tony’s blog
While Rod looks at how the ‘little things’ make a big impact on your brand’s character, with two intriguing examples; Apple and Aesop. Read Rod’s blog
So what do these polar brands have in common?
They understand that every element of their brand’s design is important… and they execute them perfectly!