In this series of Business Essentials Daily podcasts, Rod Curtis, Director / Strategy and Creative Lead at Kommunal, discusses why brand strategy is essential today.

A clear and focused brand strategy is critical for standing out in today’s competitive market — but what does “strategy” really mean? Branding expert Rod Curtis, who brings decades of experience, simplifies the concept by distilling it into three key questions:

Why are we here? Where will we play? How will we win?

Rod also warns against vague, bloated strategy documents. Instead, he emphasises the importance of clarity, purpose, and a disciplined approach to building a brand that attracts customers, investors, and top talent.

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